Subscribe to my Car-Guy.com Newsletter
eBusiness Strategies and Tactical Best Practices:
Initially, this is about acquiring the knowledge and understanding of specific tasks, their timing and the skill sets needed to improve Internet lead and incoming phone call closing ratios...
Adoption of the daily business practices that execute on this knowledge to sell more cars by having a plan that is based on the profound knowledge that comes from direct experience.
Extensive experience at helping dealers become overwhelmingy successful using eBusiness Strategies and Tactics has taught us that there are four basic componenets of every winning approach:
- Integrated Marketing that drives traffic to your web site(s).
- Engage and Interact with buyers using features and functions within your website.
- Execute Lead Management Processes that convert inquiries into appointments
- Showroom Reception Process for potential buyers that show up at the dealership
The combination of Integrated Marketing that creates higher volumes of visitors to a dealer's web site, with specific features built into that web site which engage customers and allow them to
interact with the dealership, is what feeds the fuel into your Lead Management Process (LMP). At that point, using techniques that have been proven to convert more leads into showroom visitors is key to overall success. As the LMP sends prospects into the dealership on an appointment basis, the Showroom Reception Process (SRP) is critically important to closing more Sales and building Profitable Relationships.
If you would like to contact me about these issues you can reach me at 1-505-301-6369
or by fax at 1-801-340-8918.
You can also contact me by email at: eBusiness@ralphpaglia.com
I am looking forward to hearing from you.
If you are not familiar with Ralph Paglia and your first contact with me is via this web site online: I would be pleased to hear from you! Please let me know what your needs and questions are, I will be more than happy to help.
In brief, you should know the following:
Ralph Paglia began his automotive career as a car salesman on February 13, 1981 and has been responsible for providing outstanding retail automotive performance results ever since. His
specialty is in the areas of Customer Relationship Management (CRM) and eBusiness Optimization. Ralph has worked with many dealers and car companies that particularly value strategic planning and process execution techniques that result in revenue from incremental
business. Ralph lives in Albuquerque, New Mexico but commutes to his office at Courtesy Chevrolet in Phoenix, AZ each week. On August 15, 2005 Ralph became an employey of Courtesy Chevrolet as their CRM/eBusiness Director. He manages 3 Business Development Centers with over 20 Customer Service Representatives, a BDC Manager and assistant managers, as well as an additional 3 Internet Departments with over 20 Internet Sales Specialists and Internet Sales Team Managers.
You can expect to see a series of exciting and powerful CRM and Integrated Marketing strategies deployed at Courtesy Chevrolet oin the coming months. Check out the action as the sites and activities accessed through the following URL's change over time:
You can learn more about Ralph at www.RalphPaglia.com
Another site of interest is www.car-guy.com
Automotive Register website; Click Here To Visit The Automotive Register Website
| 
